Welcome to the Designer’s Journal
We all have a perspective worthy of sharing. Here’s mine.
A collection of design inspirations, deep-dives into my work, tutorials and tips, plus musings on business + life.
Brand Refresh: Infusing a Brand with More Femininity and Depth
Brand Refresh: Yoga with Kaya
Run your biz like a pro
Recommend Resources
for holistic, heart-led businesses
No filler or fluff! These are some of my tried-and-trusted resources to help you level up your small business and run it with more efficiency and class. Want to chat about how these resources can fit into your own systems and workflows? Schedule a Creative Chat.
Please note, resources denoted with an *asterisk are affiliate links. Sign up with these links and I may receive a small kickback. Rest assured I only recommend things that I’ve used personally or have used with clients!
Stock Photos
Pexels
This is where I always start my stock image search. Tons of great video too! Photographers often share entire sets so you can find similar images quite easily.
UnSplash
Photos to use any way you like! No videos, though. These ones tend to have a little bit moodier vibe, but there’s thousands to choose from.
Wellness Stock Shop
A great place for photo bundles specific to your niche. Includes stock photos for Ayurveda, massage, herbalism, nutrition, and so much more!
Styled Stock Society
Tons of collections with great aesthetics. I love this one for their model diversity!
Inspired Stock Shop*
These photos have an airy and very mystical vibe. Think sage, crystals, and lots of witchy stuff.
Email Marketing
Flodesk*
My go-to! This is what I use for myself and most of my clients. Flodesk is a design-forward platform that’s simple to use and has tons of options to help you design beautiful emails. Functionality is simple so you can streamline your workflow and not get bogged down by an overly complex email platform. Use this link to try free for a month, then get 50% off your first year.
Mailchimp
In my humble opinion, the main selling point of Mailchimp is that it’s free when your list is small. It does all the basics — and when you’re ready for it, it has a lot of functionality. Compared to Flodesk, however, it’s harder to style and make things look on brand.
Convertkit
ConvertKit is another great option and, like Mailchimp, has a lot of complex functionality. If that’s what you need for your business, give it a go!
Design
Canva*
The most popular tool for small businesses to create their own graphics. I highly recommend the pro version so you can upload brand fonts, create branded templates, and have access to better graphics and stock photos.
Adobe Express
Another excellent way to make social media graphics, flyers, and so much more. Adobe is the standard for design professionals, so if you work with a designer on a regular basis this is a great way to have your workflows integrated.
Creative Market*
Not a design program, but an excellent source for graphic elements. Think patterns, textures, icons, fonts, mockups, and templates. So much here!
Legal
Creative Law Shop*
Customizable legal pages for your website. Includes privacy policies, terms and conditions, and even contracts that are tailored to your industry. Use the code RITUALMADE10 to save 10% on any purchase.
Copywriting
Copywriting for Creatives
This jam-packed course will teach you everything you need to know to write amazing words for your website, plus emails, social captions, product descriptions, and so, so much more. One of my most highly recommended resources! Check out my full course review on the blog.
Productivity
Cloud App*
My go-to platform for recording videos & gifs. With CloudApp I can quickly and easily record short snippets and longer presentations for my clients, then share with a click.
Dubsado*
A robust project management system that helps me streamline intake forms, contracts, and invoices, all in one place.
Printed Goods
Moo*
This is where I get most business cards printed. They also do stickers, flyers, thank-you cards, and other printed goods!
Printful*
Create and sell your own branded apparel and swag! It’s a “print on demand” service so there’ll be no headaches with inventory levels or shipping yourself. Plus you can seamlessly integrate everything into your Squarespace website.
Free Workbook
The first step to an aligned brand? Clarity.
Grab my 39-page guide with journal prompts, exercises, and lessons to help you build a brand infused with purpose, intention, and alignment.